ELECTION/TRUMP AS PRESIDENT: “President Donald Trump is assembling a sprawling, corporate-style reelection campaign with 10 divisions reporting to a single senior adviser, campaign manager Brad Parscale — a top-down structure that represents everything Trump’s improvisational 2016 effort was not. The organization, described in interviews by a half-dozen Trump top political aides, prioritizes the campaign’s digital- and data-focused strategy, in keeping with Parscale’s expertise. The campaign has hired more than 30 full-time staffers so far and has begun building out a surrogate network devoted exclusively to putting pro-Trump talking heads on TV and radio and in newspaper op-eds — a move that reflects Trump’s fixation with how he’s portrayed in the media…The setup has the hallmarks of a more traditional campaign associated with a president running for reelection. But coming from this ad-lib president — whose 2016 effort was wracked by constant infighting that spilled into the press, no apparent organizational structure, and unclear lines of authority — it marks a major departure from business as usual.”
–Alex Isenstadt, “Trump rolls out massive corporate-style campaign structure for 2020,” Politico, February 19, 2019 8:14 pm