POLITICAL FIGURES/POLITICS: “Doug Jones and Roy Moore both released new television ads on Monday [11-27-17]. But many Alabama voters will see only one of them.
That’s because of the massive disparity in TV ad spending between the two candidates in the Alabama special election to a Senate seat, where Jones, the Democratic candidate, is outspending Moore roughly 7-to-1.
The imbalance is stunning, with just two weeks to go in the campaign: Jones has aired more than 10,000 spots on broadcast TV in Alabama since the primaries, while Moore, the embattled GOP candidate, has run just over 1,000, according to figures compiled by Advertising Analytics…
Fueled by millions of online dollars pouring in to defeat Moore, Jones’ campaign has flooded the airwaves with over $5.6 million of TV ads overall during in the general election campaign. Moore has answered with about $800,000 in ad spending, according to Advertising Analytics…
There’s been little answer from Moore. His numbers have faded in recent polls and, between the flood of ads and the allegations that have surfaced, Fox News’ surveys have shown voters growing more comfortable with Jones — and turning against Moore.”
-Daniel Strauss and Scott Bland, “Moore buried under TV ad barrage,” Politico, Nov. 27, 2017 06:58pm