SPORTS/TRUMP AS PRESIDENT: “Burger King is needling President Donald Trump for his tweet about ordering more than 1,000 ‘hamberders’ for the Clemson University Tigers’ visit to the White House after winning the college football championship. The spelling error was quickly corrected. But Burger King jumped in with a tweet of its own: ‘Due to a large order placed yesterday, we’re all out of hamberders. Just serving hamburgers today.’ Burger King said its tweet was all in good fun, but some marketing experts think the move was unwise. Laura Ries, an Atlanta-based marketing consultant, said she understands companies wanting to be part of the social media conversation. But they should keep the message positive, not mocking.”
–Associated Press, “Burger King Trolls Trump on Twitter,” The New York Times online, January 15, 2019